NDM case study: News on the Tweet
Our case study on news has focused heavily on the decline of traditional brands and the rise of social media. But do these two competing platforms actually need each other to be successful? News on the Tweet is a report from Newsworks (a marketing organisation representing newspapers) and Twitter designed to show the positive impact new and digital media can have on traditional media. Read the report and answer the questions on your blog. Include the News on the Tweet infographic above in your blogpost. Why are respected news brands good news for Twitter? It allows for a highly active and valuable audience. Due to the similar demographics and behaviours between the two audiences it allows for the audience becoming very valuable with 58% more likelyhood of online purchases once a week and 28% more likely to spend 2+ hours online. News brands provide an important service that twitter users like and need. From things such as providing the 39% of audiences that like to