Weekly New/Digital Media (6)
Are mobiles changing how we shop? http://www.telegraph.co.uk/news/shopping-and-consumer-news/12172230/Are-mobiles-changing-how-we-shop.html Summary: its recently been found out that the majority of online shopping in the UK is now conducted through smartphones and tablets. This is potentially due to bigger screens on smartphones and improvements by retailers making online shopping sites easier to view on phones. Also this is true for tablets. Potentially due to mobile penetration, they're managing most our lives. Statistics: IMRG (Interactive Media in Retail Group), the trade body for internet retailers, 51 per cent of online sales between November and January in the UK involved hand-held devices rather than traditional computers or laptops A year earlier it was 40% 66 per cent of visits to retail websites between November and January came through mobile devices. A year earlier it was 53% (before nov) 49 per cent of online sales cam...