Weekly New/Digital Media (6)

Are mobiles changing how we shop?mobile user


Summary: 
its recently been found out that the majority of online shopping in the UK is now conducted through smartphones and tablets. This is potentially due to  bigger screens on smartphones and improvements by retailers making online shopping sites easier to view on phones. Also this is true for tablets. Potentially due to mobile penetration, they're managing most our lives. 

Statistics: 
  • IMRG (Interactive Media in Retail Group), the trade body for internet retailers, 51 per cent of online sales between November and January in the UK involved hand-held devices rather than traditional computers or laptops
  • A year earlier it was 40%
  • 66 per cent of visits to retail websites between November and January came through mobile devices. 
  • A year earlier it was 53% (before nov)
  • 49 per cent of online sales came through traditional computers, whether desktops or laptops, with 51 per cent on hand-held devices. That breaks down as 33 per cent through tablet computers and 18 per cent on smartphones.
  • during Christmas only 37 per cent of those surveyed bought all or most of their presents online.
My opinion: 

This could potentially be positive as it allows for a quick comparison by consumers finding a range of products that best suit them (even though true prices may be blurred by cookies). In the long term it may even lead to firms closing down stores and just needing a few warehouses reducing costs for institutions. However this might also be a negative for institutions and also be a huge lost to tradition and culture as well as having health implications as less and less people visit stores decreasing the amount of calories burnt and may also make the option of mass buying an easier option. 

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