Apple launches Clips as it bids for a slice of the Snapchat action https://www.theguardian.com/technology/2017/apr/07/apple-launches-clips-as-it-bids-for-a-slice-of-the-snapchat-action Summary: " App enables creative camera tomfoolery that Snapchat does so well, but without attached social network" " Cloning Snapchat is the new brunch, which is the new black. Facebook did it , Instagram did it, even WhatsApp did it. But even so, it’s surprising today to see that Apple’s done it too." A new app by Apple is cloning snapchat but in a different way to the others. Apple understands that social media isn't their biggest strength so there isn't a social media platform to the app. Light clips that are easy to make compared to imovie feature which is always easier on laptops so an app that creates something good to post on other social medias. But it does need to find originality before it can properly take off as snap chat's filters are constantly c...
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