Question: Does your case study suggests that new and digital media have had a positive impact by offering audiences a more diverse range of values and ideologies (48 marks) The exploration of the primary case study of the ‘impact of new and digital media on the news industry’ has revealed many positive impacts, but also negative impacts, of NDM on audiences. This also goes for the secondary case study of ‘Instagram’ which has more of a focus on social media and its impact on audiences. In the news industry, a pluralist perspective may highlight, has been positively impacted by NDM. The increase in user generated content, especially that of citizen journalism, has meant that audiences are receiving more of a diverse range of values and ideologies. This is due to the fact that a wide range of audiences, who all have different voices expressing different thoughts and opinions, can now express themselves communicating on a one-to-many scale. Therefore, audiences collectively have...
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