NDM independent case study: Media Magazine and factsheet research
(1588)
Factsheet research:
social media and tv 113
·
Social media sites such as Facebook and Twitter
are having a big impact on the way audiences consume and relate to television
programmes, especially in the reality TV genre.
·
Viewers are increasingly turning to social media
to enhance their viewing by sharing the experience with other users via
phenomena such as the “tweetalong” or “live-blogging”
·
Social media is also an important way for shows
to market themselves and build an audience in the face of increased
competition.
·
(2) Far from bringing in a radical change to the
way we watch TV, social media could be said to build on existing audience
behaviours.
·
It seems that social media and TV were almost
made for each other
social media and the news agenda
131
·
As social media has developed, it has become a
useful way for news editors to gauge the way that people think and feel and so
news institutions can select stories that reflect current trends or they can
try and create a trend by reporting stories that will get people talking about
the story on Twitter, Facebook and other social media
·
Click bait
and thus changing the way news is created and distributed potentially changing
the way in which its presented. Seems to be more revelevent to facebook rather
than Instagram, potentially apply to snapchat – bite size chunks and titles of
stories do act as click bate – isn’t that what the front page in print is for?
·
Social media discussions are increasingly
becoming the source of news stories.
·
Those who comment often or with more vitriol are
more noticeable than others and social media amplifies these responses making
them seem ‘louder’. This makes these attitudes appear more widespread than they
necessarily are. This is then reinforced by the reporting of these voices in
the mainstream media. Gerbner identified the phenomenon of ‘mean world
syndrome’ where the audience feels the world is more dangerous than it actually
is because the media has amplified the threat. This can be applied to Twitter
in the way it amplifies outrage and shock.
·
Apply to
facebook etc. for the fake news stories etc
Press, Prominence and Persuasion
– A Case Study in News and Social Media 134
·
Consequently nearly all digital content has a
capacity to be shared on social platforms such as Facebook, YouTube, Twitter,
LinkedIn, Instagram, Reddit, Pinterest, Ello, Medium, Kickstarter but yet the
news institutions have yet to create or conceive of a platform where they
control the distribution of news, equally social media sites have no interest
in employing journalist to editorialise and check content.
·
Facebook and other social media sites use a
series of complicated formulae to decide which news stories rise to the top of
your page or news feed and this algorithm contains editorial decisions, every
piece of software design carries social implications
·
Absence of
gatekeepers
·
any
potential news stories that Instagram seemed to break first? Any other types of
things they are first to reveal? Maybe like liam paynes child first kids
picture posted on Instagram first? Any trends etc that start on Instagram. New fashion
being released etc like from the new update you can know where products are
from. Already home to a lot of advertising with pages where you can order and
find out more about products.
Constructing a Case Study: Media
and Identities 141
·
constructing
an online identity
·
producers use representation of fans In fiction
·
representation in documentaries and current
affairs
·
vs audience self representation/ community
·
usually through social media eg with fan art,
vlogging etc
·
online to discuss reaction
·
members of your groups say and create on social
media. Research ‘where’ they gather, how they communicate. You will need to
have examples to show that you understand how audiences interact to construct
identity using the media
‘We Media’ and Democracy 50
·
Whilst many people saw this event as evidence
that social media are becoming an increasingly important part of the democratic
process, it could also be said that ‘we media’ are being manipulated to support
the needs of the dominant institutions. I
Viral Marketing 137
·
The audience is at the centre of the advertising
industry. Before attempting to attract and interest them, the advertiser has to
find the audience. In the past, this was relatively simple as media products
such as television programmes, magazines and newspapers had clear ideas about
who their target audience was and it was possible to undertake research to find
out what interested them. Getting a clear idea about audience motivation was
key to creating effective adverts and this was something that could be
researched and planned carefully
·
Viral marketing is the term given to an
advertising and marketing technique that uses members of the public to pass on
the promotional message.
·
Professional reviewers become ‘opinion leaders’
as they are often seen as experts in their field and audiences pay attention to
their recommendations.
·
Some audience members reject the views of
reviewers and would check out a badly reviewed product for themselves and some
audience members would be interested in something that was deemed ‘bad’ as it
may be accessed/used ironically.
·
Humour , controversy , providing interesting
information, originality/ spectacle, interactivity
·
Magazine research:
·
We’ve all read about Facebook surveillance,
privacy settings, data mining, and mobile monitoring. Some even argue that it’s
an acceptable, if unethical, price to pay for the riches of social media. But
is it equally acceptable when government surveillance is involved?
·
In the fourth quarter of 2013 Facebook generated
$2.61 average revenue per user (ARPU) in Europe. In other words, you were worth
(on average, at the exchange rate as I write) £1.73. That seems a small price
to pay for the ‘uses and gratifications’ that Facebook gives us. However,
perhaps we should not be so sanguine; targeting adverts at you as an individual
requires ‘deep, intensive and persistent surveillance’ (Naughton, 2014) – in
other words, data mining.
·
Researchers were able to accurately infer a
Facebook user’s race, IQ, sexuality, substance use, personality or political
views using only a record of the subjects and items they had ‘liked’ on
Facebook – even if users had chosen not to reveal that information.
·
Your security settings will determine who can
see your Facebook posts; (14)
·
The results found that users’ emotional states
were affected by what they saw on Facebook.
·
It allows the participants to share their
activities with a wider audience via the internet and social media
·
Cosplay – definition from google - the
practice of dressing up as a character from a film, book, or video game,
especially one from the Japanese genres of manga or anime.
·
(12) using targeted marketing based on
social media data-mining
·
(14) Social media can also be thought of
as a ‘space’. Daniel Trottier compares the digital space of social media to a
dwelling that has increased [the] social proximity of different life spheres’
leading to ‘social convergence.
·
(14) It is also possible that social media had
an impact as, in what is now ‘classic’ Web 2.0 fashion, it enabled audiences to
produce and distribute texts
·
(15) The information that you get via social media
depends, of course, on your friends and on whom you follow. Their outlook is
likely to be similar to your own, and so may reinforce your own view point
rather than challenge it
·
(17) However, by 2010 social media had been seen
to be a crucial part of modern politics. Potentially
link to marks increased engagement within politics too
·
(27) the number of young female actors who
appear to be trapped by their celebrity images constructed around appearance
and behaviour as viewed through social media
·
(42) the anonymity of social media provides us
with a sophisticated toolkit to create a whole new persona: a world in which we
can change our age, gender, marital status, job – in essence, our whole life.
And if this wasn’t disturbing enough – it highlights the fact that the internet
is plagued with people willing and able to utilise this toolkit and that others
are desperate enough to fall for it.
·
Social interaction
·
that social media, usergenerated content, Web
2.0, or whatever else you want to call it, now allows us to construct and
circulate our own personal and social identities in new and diverse ways. (10)
·
new social media dynamic has upon identity
construction
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(11) l. From the transgender YouTubers who
challenge old media stereotypes of gender to Facebook groups like the Lad
Bible, social media frees audiences from the straitjacket of traditional
society.
·
(11) Other cyber-utopians draw attention to
social media’s capacity to allow users to transcend the everyday in search of
more exacting identities.
·
(12) We don’t have to look too deeply into our
Facebook and YouTube commentary streams to find adversarial social media
‘banter’ that can escalate into extreme and entrenched debate. Alan Martin
believes that we are more likely to be adversarial online because we immerse
ourselves in blinkered communities, identifying our own viewpoints as the
centre ground.
·
Web 2.0 is only a reflection of our existing
social divides. Perhaps for some, it presents opportunities to explore their
identities; but for others it works as a set of ideological blinkers
concentrating their existing prejudices.
·
(10) t ‘Making is Connecting’, explaining that
platforms like Instagram and YouTube offer us the opportunity to create and
share our output with like-minded others.
·
but the principles of Turkle’s concept of
‘mediated’ identity live on in the form of Facebook, Instagram and YouTube,
where users often abandon the physical in favour of idealised expressions of
self.
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