Weekly New/Digital Media (16)
Cross-media ownership: Xenophon bloc likely to support scrapping diversity rules
https://www.theguardian.com/media/2016/oct/31/cross-media-ownership-xenophon-bloc-likely-to-support-scrapping-rules
Summary:
"Coalition wants to dump regulations that prevent moguls such as Rupert Murdoch and Kerry Stokes owning TV, newspaper and radio assets in the same market" Xenophon Senate bloc’s support media moguls such as Rupert Murdoch or Kerry Stokes to own television, radio and newspaper assets in the same market. Dumping the media regulation called the "75% reach rule and the two-out-of-three rule." Labor is supportive of scrapping the reach rule but Australia already has one of the most concentrated media markets.
“The real power now is with the web, with social media, with Facebook, and Google,” Griff said. “I think we’ve got great diversity now.”
"Nine’s chief executive, Hugh Marks, warned in the company’s submission: “Changing any ownership rules before addressing onerous and unfair licence fees has the potential to distort the market and have unintended consequences.”
The government has signalled it is prepared to give ground on this point, and would likely win a parliamentary majority for a further cut in licence fees.
My opinion:
I feel like this is just another way of handing over so much power to individuals who already are such big and powerful leaders. This will only serve to decrease the variety of content on traditional media causing it to become less satisfactory to audiences as a whole but potentially leading to the fall of traditional media just because it doesn't have a large audience reach.
Summary:
"Coalition wants to dump regulations that prevent moguls such as Rupert Murdoch and Kerry Stokes owning TV, newspaper and radio assets in the same market" Xenophon Senate bloc’s support media moguls such as Rupert Murdoch or Kerry Stokes to own television, radio and newspaper assets in the same market. Dumping the media regulation called the "75% reach rule and the two-out-of-three rule." Labor is supportive of scrapping the reach rule but Australia already has one of the most concentrated media markets.
“The real power now is with the web, with social media, with Facebook, and Google,” Griff said. “I think we’ve got great diversity now.”
"Nine’s chief executive, Hugh Marks, warned in the company’s submission: “Changing any ownership rules before addressing onerous and unfair licence fees has the potential to distort the market and have unintended consequences.”
The government has signalled it is prepared to give ground on this point, and would likely win a parliamentary majority for a further cut in licence fees.
My opinion:
I feel like this is just another way of handing over so much power to individuals who already are such big and powerful leaders. This will only serve to decrease the variety of content on traditional media causing it to become less satisfactory to audiences as a whole but potentially leading to the fall of traditional media just because it doesn't have a large audience reach.
Comments
Post a Comment