Weekly New/Digital Media (7)

Pixel is a direct challenge to Apple – and a referendum on Google

Google launch new smartphone Pixel in San Francisco

 https://www.theguardian.com/technology/2016/oct/05/google-pixel-phone-market-apple-iphone

 Summary: 
Google creates a new phone to rival iPhones directly, instead of partnering up with third parties. This is in order to avoid fragmentation when it comes to the constant developments in programming and software. This is as they believe that audiences are becoming more aware about the updates due tp increased awareness and background information - less of flagship partnership. This will surely test the brand of Google and Apple. 

 My opinion:
This is an interesting development as you will most definatley have Apples market dominance tested as well as find out rather directly what audiences truely prefer, with the sheer research and data power google has, apple is probably in for it. This is a positive as this clash between the two major brands would prevent only Apple being the market leader allowing for a different opinion and trend to enter the phone market rather than an opinion leader lead response and development. 

Comments

Post a Comment

Popular posts from this blog

Identities: applying feminism

Media factsheet: Applying Feminism F ind and read Media Factsheet  #86 Applying Feminism . Save it to USB or email it to yourself so you have access to the Factsheet for homework. You can find the Factsheet on the Media Shared drive - M:\Resources\A Level\Media Factsheets. Once you have read the Factsheet, complete the following tasks: 1) What are the five types of feminism outlined on the first page of the Factsheet? Radical Feminism - This type of feminism sees the cause of women’s oppression as men. It assumes that men deliberately exploit women as  this benefits them. One of the main aims of this theory is to address concerns over violence against women, especially is sexual relationships Liberal Feminism -  This type of feminism is mainly concerned with gender socialisation in order to show that gender roles are not biologically  determined. The main aim of this type of feminism is to change the ways children are socialised into stereotypical gend...
Read more

Weekly New/Digital Media (62)

Image
Apple launches Clips as it bids for a slice of the Snapchat action https://www.theguardian.com/technology/2017/apr/07/apple-launches-clips-as-it-bids-for-a-slice-of-the-snapchat-action Summary: " App enables creative camera tomfoolery that Snapchat does so well, but without attached social network"  " Cloning Snapchat is the new brunch, which is the new black.  Facebook did it , Instagram did it, even WhatsApp did it. But even so, it’s surprising today to see that Apple’s done it too."  A new app by Apple is cloning snapchat but in a different way to the others. Apple understands that social media isn't their biggest strength so there isn't a social media platform to the app. Light clips that are easy to make compared to imovie feature which is always easier on laptops so an app that creates something good to post on other social medias. But it does need to find originality before it can properly take off as snap chat's filters are constantly c...
Read more

Weekly New/Digital Media (9)

Image
I'm with you on the digital revolution, it's the lack of journalism  I can't face im-with-you-on-the-digital-revolution-its-the-lack-of-journalism-i-cant-face Summary:  A small US state community of New Hampshire newspaper ceased publication after 90 years, creates worries about the implications of a redcution in the numbers of news gatherers (i.e journalists). The closing down came about due to the increased production costs, despite trying to sell that paper off, no one seemed to want to buy it. Laconia, had two local news papers so people still have the free Laconia Daily Sun. The collumist, Arlinghaus, of New Hampshire Union Leader wrote an article with many interesting points. He made the following statements;  “No one gets their news from Twitter” “even the people who think they do.” this was based on the assumption that "Someone (else) read or produced the report — gathered the news — that we repost or tweet or link to." Therefore its a platf...
Read more