NDM: Marxism, Pluralism and Hegemony
Marxism, Pluralism and Hegemony are some of the most challenging theories we'll learn - but also extremely relevant to the case study we're working on.
These theories go to the heart of whether the media elite or the audience have the power in a 21st century digital world. There are compelling arguments to both sides and recent world events only add fuel to this debate. Complete the tasks below to reinforce the work you've done in the lesson.
Bonus reading: Hegemony and the Hunger Games
I've got some slightly off-topic reading to get you started. There is a reference to hegemony in a Guardian article about the last Hunger Games film that could also be linked to feminism (therefore relevant to many of your critical investigations). Read the article on the Hunger Games and at least 15 comments below the line. How does this link to what we've learned about hegemony?
Main task
Read the Media Magazine article ‘Web 2.0: Participation or Hegemony?'. Go to our archive of Media Magazine issues and click on MM39 - the article you need is on page 58. Answer the following questions:
1) Research the Ian Tomlinson case. What would the traditional, hegemonic view of the police be in a case like this? How did new and digital media create a different story? What does the police officer's subsequent acquittal suggest about the power of new and digital media?
The Traditional hegemonic view would propose that the police misjudged the situation and where simply doing what was in their power to protect the citizens. The police made an honest mistake and it wasn't their fault they misjudged the situation, it what the way tomlinson was presenting himself. The police have the power and can use that power whenever the like as they can perceive danger much better than us.
The digital media flipped this story around presenting the police as abusing their power, power they shouldn't have had in the first place. Suggesting that the media has the power to flip the traditional view around and present it as they please.
2) What does the author argue regarding whether hegemony is being challenged by Web 2.0?
He suggests that it allows traditional views to be challenged by presenting an account for an alternative perspective helping an audience create their own opinion much more readily thus challenging the status quo much more actively due to a less censored account of information compared to mainstream media.
3) In your opinion, does new and digital media reinforce dominant hegemonic views or give the audience a platform to challenge them?
i feel as digital media managed to inadvertently (prodominantly) reinforce dominant ideologies. Media acts as the platform that determines a 'mainstream' and when an alternative opinion is given it manages to change an manipulate it so much so that in turns into a trend and becomes a mainstream in itself. Social media allows for more self conscious behavior of constantly seeking approval of the mass, which is gained through following this mainstream. Moreover its a platform that allows for a monitoring of behavior, tastes, opinions so when an alternative view is presented it can actively target and challenge it through the mass managing to sweep the story under the carpet after a few weeks - no damage done. Despite the various amounts of information, views, facts, opinions that are given to us the genuine of that information can still be questioned and challenged thus swaying most views, perceiving and presenting them from a dominant perspective.
4) Do recent world events such as Brexit or Donald Trump's election in the US suggest dominant hegemonic ideologies are being challenged or reinforced? There are arguments for both sides here - explain your opinion and why.
Reinforcement.There are basic driving forces between events such as these, fear. Basic instinct pulls us towards these decisions - the mass made these decisions. Yet ironically everyone who disagrees with these events are also fulled by fear and uncertainty. There is a goal everyone wants to achieve with different paths to achieving them, yet they are still the goals everyone wants to achieve.
Moreover, there seems to be a dominant western type of idegolgy being used behind these political events, devide and rule, the powerful are managing to do this.
These theories go to the heart of whether the media elite or the audience have the power in a 21st century digital world. There are compelling arguments to both sides and recent world events only add fuel to this debate. Complete the tasks below to reinforce the work you've done in the lesson.
Bonus reading: Hegemony and the Hunger Games
I've got some slightly off-topic reading to get you started. There is a reference to hegemony in a Guardian article about the last Hunger Games film that could also be linked to feminism (therefore relevant to many of your critical investigations). Read the article on the Hunger Games and at least 15 comments below the line. How does this link to what we've learned about hegemony?
Main task
Read the Media Magazine article ‘Web 2.0: Participation or Hegemony?'. Go to our archive of Media Magazine issues and click on MM39 - the article you need is on page 58. Answer the following questions:
1) Research the Ian Tomlinson case. What would the traditional, hegemonic view of the police be in a case like this? How did new and digital media create a different story? What does the police officer's subsequent acquittal suggest about the power of new and digital media?
The Traditional hegemonic view would propose that the police misjudged the situation and where simply doing what was in their power to protect the citizens. The police made an honest mistake and it wasn't their fault they misjudged the situation, it what the way tomlinson was presenting himself. The police have the power and can use that power whenever the like as they can perceive danger much better than us.
The digital media flipped this story around presenting the police as abusing their power, power they shouldn't have had in the first place. Suggesting that the media has the power to flip the traditional view around and present it as they please.
2) What does the author argue regarding whether hegemony is being challenged by Web 2.0?
He suggests that it allows traditional views to be challenged by presenting an account for an alternative perspective helping an audience create their own opinion much more readily thus challenging the status quo much more actively due to a less censored account of information compared to mainstream media.
3) In your opinion, does new and digital media reinforce dominant hegemonic views or give the audience a platform to challenge them?
i feel as digital media managed to inadvertently (prodominantly) reinforce dominant ideologies. Media acts as the platform that determines a 'mainstream' and when an alternative opinion is given it manages to change an manipulate it so much so that in turns into a trend and becomes a mainstream in itself. Social media allows for more self conscious behavior of constantly seeking approval of the mass, which is gained through following this mainstream. Moreover its a platform that allows for a monitoring of behavior, tastes, opinions so when an alternative view is presented it can actively target and challenge it through the mass managing to sweep the story under the carpet after a few weeks - no damage done. Despite the various amounts of information, views, facts, opinions that are given to us the genuine of that information can still be questioned and challenged thus swaying most views, perceiving and presenting them from a dominant perspective.
4) Do recent world events such as Brexit or Donald Trump's election in the US suggest dominant hegemonic ideologies are being challenged or reinforced? There are arguments for both sides here - explain your opinion and why.
Reinforcement.There are basic driving forces between events such as these, fear. Basic instinct pulls us towards these decisions - the mass made these decisions. Yet ironically everyone who disagrees with these events are also fulled by fear and uncertainty. There is a goal everyone wants to achieve with different paths to achieving them, yet they are still the goals everyone wants to achieve.
Moreover, there seems to be a dominant western type of idegolgy being used behind these political events, devide and rule, the powerful are managing to do this.
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