Weekly New/Digital Media (18)

A print publishing reality: advertisers, not readers, are the customers

Trinity Mirror’s stable of local newspapers.
https://www.theguardian.com/media/greenslade/2016/oct/24/a-print-publishing-reality-advertisers-not-readers-are-the-customers

Summary: "As Trinity Mirror closes another free title while bemoaning a lack of audience, a US newspaper owner tells it like it is: journalism is of secondary importance"

Closed in order to focus on the website, Lack of suffiecnet advertising revenue prevents them from staying afloat but not aiding them in making a profit. because its a free news paper, the audience isnt really the problem its usually down to the producer - its more like serving advertisers rather than the public because of this. Business trumps journalism is described as the cold hard truth by the company.

"editorial content should be aimed at pleasing advertisers. Don’t rock the business boat. Favour entertainment material over information." becuase they need numbers not the information and journalism because quiet frankly the advertisers don't care about that. 

My opinion:
It seems rather true that newspapers especially the free ones seem to care about advertising sales rather than their audience, because an audience will remain mainly because the newspapers free however that just means the qality decreases until the advertisers don't see it as a popular enough paper to advertise with, ironically they lead to their own downfall. Maybe newspapers  should charge a small fee if they are full of information with a secure audience where the audience is put as a priority and the adverisers are pushed a back a little, the audience will be willing to pay a premium price for a high quality service of a newspaper and the firm will be making a profit, Benefits to both

Comments

Post a Comment

Popular posts from this blog

Identities: applying feminism

Media factsheet: Applying Feminism F ind and read Media Factsheet  #86 Applying Feminism . Save it to USB or email it to yourself so you have access to the Factsheet for homework. You can find the Factsheet on the Media Shared drive - M:\Resources\A Level\Media Factsheets. Once you have read the Factsheet, complete the following tasks: 1) What are the five types of feminism outlined on the first page of the Factsheet? Radical Feminism - This type of feminism sees the cause of women’s oppression as men. It assumes that men deliberately exploit women as  this benefits them. One of the main aims of this theory is to address concerns over violence against women, especially is sexual relationships Liberal Feminism -  This type of feminism is mainly concerned with gender socialisation in order to show that gender roles are not biologically  determined. The main aim of this type of feminism is to change the ways children are socialised into stereotypical gend...
Read more

Weekly New/Digital Media (62)

Image
Apple launches Clips as it bids for a slice of the Snapchat action https://www.theguardian.com/technology/2017/apr/07/apple-launches-clips-as-it-bids-for-a-slice-of-the-snapchat-action Summary: " App enables creative camera tomfoolery that Snapchat does so well, but without attached social network"  " Cloning Snapchat is the new brunch, which is the new black.  Facebook did it , Instagram did it, even WhatsApp did it. But even so, it’s surprising today to see that Apple’s done it too."  A new app by Apple is cloning snapchat but in a different way to the others. Apple understands that social media isn't their biggest strength so there isn't a social media platform to the app. Light clips that are easy to make compared to imovie feature which is always easier on laptops so an app that creates something good to post on other social medias. But it does need to find originality before it can properly take off as snap chat's filters are constantly c...
Read more

Weekly New/Digital Media (9)

Image
I'm with you on the digital revolution, it's the lack of journalism  I can't face im-with-you-on-the-digital-revolution-its-the-lack-of-journalism-i-cant-face Summary:  A small US state community of New Hampshire newspaper ceased publication after 90 years, creates worries about the implications of a redcution in the numbers of news gatherers (i.e journalists). The closing down came about due to the increased production costs, despite trying to sell that paper off, no one seemed to want to buy it. Laconia, had two local news papers so people still have the free Laconia Daily Sun. The collumist, Arlinghaus, of New Hampshire Union Leader wrote an article with many interesting points. He made the following statements;  “No one gets their news from Twitter” “even the people who think they do.” this was based on the assumption that "Someone (else) read or produced the report — gathered the news — that we repost or tweet or link to." Therefore its a platf...
Read more