Weekly New/Digital Media (48)

Google and Bing to deprecate piracy websites

Search engine giants Google and Bing have signed up to a voluntary code of practice to deprecate sites which share pirated content.


Summary:
 Illegally streamed live football matches and pirated films and music will be hidden under new plan to crackdown on pirating
Bing and google have singed up to prevent users from visiting "disreputable content providers." with the aim to close down illegal sites after much protest by the rightful legal right holders. This would include "music videos, digital books and football coverage will more likely to be taken to bona fide providers rather than pirate sites, where a user’s security may be at risk."  starting in summer. 
"Organisers say this agreement will run in parallel with existing anti-piracy measures aimed at reducing online infringement." This would mean the court would order for particular site to be blocked etc.
Key facts/ statistics:

  • The Intellectual Property Office led the discussions to create the code, with the assistance of the Department for Culture, Media and Sport.
  • Ofcom has supported the discussions by examining in detail the way that search results are presented to internet users, and the group has explored possible techniques and metrics that can help drive UK consumers away from illegitimate content.
  • Eddy Leviten, director general at the Alliance for Intellectual Property, said: “Sometimes people will search for something and they will end up unwittingly being taken to a pirated piece of content.
  • Stan McCoy, of the Motion Picture Association in Europe, said: “Pirate websites are currently much too easy to find via search, so we appreciate the parties’ willingness to try to improve that situation.
  • “There is much work still to do to achieve this.

  • “The code will not be a silver bullet fix, but it will mean that illegal sites are demoted more quickly from search results and that fans searching for music are more likely to find a fair site.”
  • “UK Music welcomes any progress that makes our digital markets more efficient.”
  • UK Music chief executive Jo Dipple said: “This is the culmination of years of discussions between rights-holders and search engines.

My opinion:
This is a move to make sure the rightful owners achieve profit, and recieve the credit they deserve. This financial stability would mean that the creative industries are protected. Or does it? The way i see it; firstly, those who want to find this content will do so easily. what about the content that legally is over priced? would that mean a steady decline in say the music industry? like spotify values each song by 0.0 pennies, is that going to become the worth of music as the majority wont be willing to pay that much - before those who could would buy it, those who couldn't would illgally download it, what would happen, they wont go buy the album that's for sure - more success and deals for music streaming services then. There is also other important content, eg. free access to over priced revision guides, does that mean those from poorer family backgrounds wont be given the resources that they actually need and overall would benefit society? I dont think this step was properly thought through, just a massive capitalist (almost marxist) move to force audiences to cough up cash for products that aren't of that worth - the monotisation of NDM is reaching its peak slowly - what happens after a great rise? a great fall.

Comments

Post a Comment

Popular posts from this blog

Identities: applying feminism

Media factsheet: Applying Feminism F ind and read Media Factsheet  #86 Applying Feminism . Save it to USB or email it to yourself so you have access to the Factsheet for homework. You can find the Factsheet on the Media Shared drive - M:\Resources\A Level\Media Factsheets. Once you have read the Factsheet, complete the following tasks: 1) What are the five types of feminism outlined on the first page of the Factsheet? Radical Feminism - This type of feminism sees the cause of women’s oppression as men. It assumes that men deliberately exploit women as  this benefits them. One of the main aims of this theory is to address concerns over violence against women, especially is sexual relationships Liberal Feminism -  This type of feminism is mainly concerned with gender socialisation in order to show that gender roles are not biologically  determined. The main aim of this type of feminism is to change the ways children are socialised into stereotypical gender  roles and to attempt
Read more

Case study: Everyday Sexism

1) Why did Laura Bates start the Everyday Sexism project? 'you can't solve a problem a problem you don't know exists' so raising awareness is very important about the things that happen everyday but are normalised by society so we don't see them as a problem. She noticed it was an issue when she faces several cases of harassment in one week with no one finding it odd or helping her when she needed it. Then when she spoke to various people about the problem she found that everyone faced these issues but no one spoke out about them, because in their heads they were never issues to begin with.  2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? The project highlights the sheer importance of feminism in today's society, how protests etc. cannot change what society encourages. We still have ideologies and behaviours that are sexist and we carry out everyday - they need to be challenged. U
Read more

Weekly New/Digital Media (9)

Image
I'm with you on the digital revolution, it's the lack of journalism  I can't face im-with-you-on-the-digital-revolution-its-the-lack-of-journalism-i-cant-face Summary:  A small US state community of New Hampshire newspaper ceased publication after 90 years, creates worries about the implications of a redcution in the numbers of news gatherers (i.e journalists). The closing down came about due to the increased production costs, despite trying to sell that paper off, no one seemed to want to buy it. Laconia, had two local news papers so people still have the free Laconia Daily Sun. The collumist, Arlinghaus, of New Hampshire Union Leader wrote an article with many interesting points. He made the following statements;  “No one gets their news from Twitter” “even the people who think they do.” this was based on the assumption that "Someone (else) read or produced the report — gathered the news — that we repost or tweet or link to." Therefore its a platf
Read more